Continuous Post-Purchase Consumer Product Insights
In CPG, making big decisions based on inaccurate self-reported data is the norm. Adrich is solving this problem with the world's first connected consumption platform.
R&D
Innovation
Subscription &
Replenishment
Shopper
Insights
In-Context
Feedback
Usage
& Attitude
For Consumer Research and Product Innovation
Real-Time, Accurate Insights to Drive Innovation
Product and Packaging Enhancements
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Get usage insights to optimize instructions and improve consumer experience.
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Educate consumers through packaging/core product changes from usage data.
Innovation Optimization
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Prove new concepts before launch.
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Identify potential usage whitespace in which to innovate.
The Post-Purchase Consumer Insights Problem
Consumer brands still face the fundamental challenge of having to make significant decisions based on limited consumer insights and inaccurate self-reported feedback.
Traditional consumer product research, such as online surveys and in-home ethnography studies are expensive, limited in scale and full of “claimed data”
In today’s uncertain economy and environment of shifting consumer demand and usage behavior, it’s even more important to find new sources of insights that can boost marketing productivity, grow sales and deepen consumer engagement.
With limited visibility beyond the retail store, brands struggle to understand consumer usage patterns and behaviors.
Accurate post-purchase consumption-based behavioral data is the missing component in high-stakes consumer product development and marketing decisions. As a result, the world’s most respected brands are making big decisions based on incomplete -- or worse -- the wrong data.​
Now you can understand how, when and where your products are being used and engage consumers in the right moments.
Continuous Usage Sensing
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WHERE: Geographic location of usage
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WHEN: Time & frequency of usage
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HOW MUCH: Consumption rate of the product
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TEMPERATURE: Product storage
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EMPTY & REFILL: When product runs low and need to be re-ordered
In-Context Consumer Feedback
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Real time consumption insights
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2-way communication via app. Initiate personalized, triggered and on-demand communications with consumers via app notification, text or email
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Send surveys and analyze feedback in real-time along with usage data
